Yes, ladies, you thought the pseudoscience of judging people’s physical attributes based on arbitrary qualifiers was over. But, Macy’s is here to prove you wrong! Long gone are the days of phrenologists and physiognomists who would count the bumps in your head or measure the space between your nose and chin and judge you according to their racist doctrines. However, lipsology will surely hearken a comeback for practitioners of fake science everywhere, and it’s here to stay. Rejoice and pucker up.